The idea was to create an archive on a niche subject and reference everything related to it on a website. I designed a skyblog page with real articles on Hello Kitty and its scary side, a Google page and a Youtube that references all the videos posted in the early 2000s. Digital collections can vary according to their main purpose. For our project, we've opted for a retrospective of popular websites from the 2000s with Hello Kitty style universe. Through this collection, we aim to demonstrate the impact of this character on fanatical entities. Why do adults buy Hello Kitty products and love Sanrio?